Terms of service
Effective 9 November 2026
The General chases work that has stopped moving. These terms are the agreement between you and SwitchCo Canada Inc. ("we", "us") for using it. They are deliberately short.
What the service is
A project board with a watchdog attached. It notices work nobody has touched, asks the owner where it stands by email or WhatsApp on weekdays in their own time zone, escalates when it is ignored, and keeps quiet outside working hours. Access is by invitation — there is no public sign-up — and each team gets its own instance.
Your account
Sign-in is a one-time code or link sent to your work email; there is no password to share, and you should not forward a sign-in link to anyone. Tell us at ai@thegeneral.tech if you think someone else has reached your board. The person who administers your board can add and remove people, and can see the content of that board — it is a shared workspace, not private storage.
Your content is yours
You keep every right in what you put on your board. We claim no ownership of it, and we use it only to run the service for you — described, line by line, in our Privacy policy, which forms part of these terms. Ask and we will give you a copy of it or delete it.
Fair use
Do not use The General to break the law, to harass anyone, to send bulk unsolicited messages, or to store other people's personal information you have no right to hold. Do not attempt to reach another team's board, probe the service for weaknesses without asking us first, or resell access without our agreement. We may suspend an account that is doing any of these, and we will say why.
Fees
The prices published on this site apply, in US dollars, billed monthly, and we will not change what you pay mid-term without telling you first. Trials and pilots are what we agree in writing at the time.
What we promise, and what we do not
We will run the service with reasonable care and keep it available as far as we practically can. We do not promise it will never be down, never be late, or never be wrong. It is worth being explicit about the one that matters:
The General is a reminder, not a safety net. It can miss something that needed chasing, chase something that did not, or fail to deliver a message because an email or WhatsApp provider dropped it. Do not use it as the only control on anything where being late is serious — a filing deadline, a payment, a legal obligation. It is a prompt to a person, and the person is still accountable.
The service is otherwise provided as it is, without warranties of any kind, to the extent the law allows.
Limits
To the extent the law allows, neither of us is liable to the other for indirect or consequential loss, for lost profit, or for loss of data beyond restoring it from our ordinary backups. Our total liability for any claim is limited to the fees you paid us in the twelve months before it arose. The law may give you rights these terms cannot remove, and nothing here is intended to.
Ending it
You can stop at any time; tell us and we will stop billing from the end of the paid month, and delete your data on request. We can end an account for a serious or repeated breach of these terms, or with reasonable notice if we stop offering the service — in which case you get your data and a refund of anything paid for time you will not use.
Changes
If these terms change in a way that matters to you, the effective date above changes and we tell everyone with a board by email before it takes effect. Carrying on using the service after that is acceptance.
Law
These terms are governed by the laws of the Province of Ontario, Canada, and the courts there have jurisdiction over any dispute. First, though, write to ai@thegeneral.tech — almost everything is faster to fix than to argue about.